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Getting social with your small business : The top tips to optimize social media for entrepreneurs

Social media has reinvented the way small businesses interact with customers and promote their products or services.


In today's digital age, it's essential for small business owners to have a strong online presence. However, with so many social media platforms available, it can be overwhelming to decide where to focus your attention.


One platform that is especially beneficial for small business owners is LinkedIn. LinkedIn is a professional networking site that allows businesses to connect with potential clients, build relationships with other professionals, and promote their brand.


We want to highlight the top 6 strategies that we've used and given to our client to help strategize and grow a social media account for small businesses. These include:

  1. Choosing the right platform

  2. Creating a strong profile

  3. Posting valuable content

  4. Engage with your audience

  5. Engage with your network

  6. Use paid advertisements


Choose the right platform

First things first, choose the right social media platform for your business. Each platform has a unique user base and caters to different types of content.


For example, if you have a visual product or service, Instagram may be a better fit. On a different note, if you're targeting older demographics, Facebook may be the best bet. If you're promoting products within more creative niches, Pinterest (which, for those that don't know is a shockingly large platform) should be your go-to.


However, if you offer B2B services, or are looking to network and expand the reach of your business, LinkedIn would be the way to go. Ensure that your target audience is using the platform you choose to maximize the effectiveness of your social media efforts.


Create a strong profile

Your social media profile is your digital storefront, so it's essential to make a great first impression. Fill out your profile completely and ensure that it accurately represents your brand. Use high-quality images, such as a logo, profile picture, or cover photo, that are relevant to your brand.


For LinkedIn, make sure to include relevant keywords that describe your industry, experience, and expertise.


As well, it's important to make the content feel personal, which helps customers and prospective partners feel more engaged and connected to you as a business.


This will make it easier for potential clients to find your profile when searching for services related to your industry.


Post valuable content

Posting valuable content is key to building your brand on social media. Share content that your target audience will find interesting or useful, such as blog articles, industry news, or how-to videos.


Ensure that your content aligns with your brand's values and voice to maintain consistency. For LinkedIn, posting long-form content, such as articles or thought leadership pieces, can position you as an industry expert and help establish your brand's authority.


Part of the posting process also includes hashtags. Making sure you have the right hashtag strategy is important to targeting the right audiences.


Engage with your audience

Social media is all about building relationships, so it's crucial to engage with your audience. Respond to comments and messages promptly, and make an effort to interact with other users by liking, sharing, or commenting on their posts.


This not only helps to build a sense of community but also increases your brand's visibility on the platform. Additionally, for LinkedIn, join relevant groups and participate in discussions to connect with other professionals in your industry.


Engage with your network

We mentioned above that social media is all about relationships. These relationships don't just have to be with your customers (although those are usually the most important ones!).


As well, depending on the type of business you run, it's important to engage with relevant partners, stakeholders, and other groups within your network.


This means joining groups, commenting, sharing content, and generally being visible in your immediate business network.


Utilize paid advertising

While organic reach on social media can be limited, paid advertising allows you to target specific audiences and increase your brand's visibility.


Facebook and LinkedIn offer targeted advertising options that allow you to choose demographics, interests, and behaviours to ensure that your ads are seen by the right people. This is an effective way to increase brand awareness, drive website traffic, and generate leads.


In short, social media and LinkedIn can be powerful tools for small businesses to build their brand, connect with potential clients, and drive website traffic.


Although social media is less of a lead-generation tool and more of a long-term branding tool, it's an effective tool nonetheless for all small businesses to use.


The best part? You don't need millions of followers for your social media to be impactful! Trust the process!



Disclaimer

This article is written for informational purposes only. It is current at the date of posting and changes to laws and regulation may result in the information becoming outdated. It is not intended to provide marketing, business, or legal advice. It is recommended that you get advice from a professional at ASC before making any final decisions, so we can help figure out what will best help your business.

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